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| | | | The ripplevox Code of ConductBecoming a ripplevox member means you are joining an exclusive community of youths who start word-of-mouth campaigns about various brands, companies, products and services. In order to do this in an ethical and honest manner, ripplevox has subscribed to a modified version of the Word of Mouth Marketing Association (WOMMA) code of conduct, so all our members and clients know exactly what ripplevox is all about. Just as ripplevox subscribes to an ethical standard of conduct, we expect our members to do the same. Simply put, we expect our members to follow through on any commitments they make, act responsibly at all times, and be honest about who they are and what they're doing.
| | | | Honesty of Relationship| - | | Ripplevox and its members practice openness about the relationship between consumers, members, and marketers. Ripplevox doesn't tell members what to say, but expects them to be open and honest about any relationship with a brand we're working with, and about any products or incentives that they may have received. | | | - | | Ripplevox is against guerrilla and undercover marketing, where people are paid to make recommendations without disclosing their relationship with the company or brand.. | | - | | Any connection to a seller of a product is a discouraged, simply because it might affect the credibility of the opinion or endorsement. Ripplevox encourages impartial endorsements so consumers receive honest opinions about companies or brands. |
| | | Honesty of Opinion| - | | Ripplevox is simply a platform that gives members information, and empowers them to share their honest opinions. Ripplevox will never tell members what to say. Member opinions are theirs and theirs only! | | | - | | Endorsements must reflect members honest opinions, findings, beliefs, or experience. It's important that member endorsements are truly their own opinions! They should not contain any info that is untrue or could not be supported by their own experience.. |
| | | Honesty of Identity| - | | Ripplevox needs clear disclosure of members full details to create an environment of trust and credibility for everyone involved. Likewise, we will not miscommunicate identification details that may confuse or mislead anyone. | | - | | That does not mean that members have to disclose everything for all campaigns. It all depends on the context of the campaign. Campaign organizers should monitor and enforce disclosure of identity. | | - | | In the spirit of openness, Ripplevox and campaign organizers practice disclosure with the media and consumers. Ripplevox will provide contact information upon request. Likewise, campaign organisers will also disclose their involvement with the campaign when asked. As you can see, we take honesty as serious business! |
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