MaxMobile by StarHub
Overview: To demonstrate the capabilities of StarHub’s 3.5g mobile internet data card.
Solution: Ten ripplevoxers were provisioned with the product and given tasks to complete.
Results: Ripplevoxers gave StarHub feedback about the product and were offered discounts on subscriptions, as well as vouchers for their friends.

Shozu Access by StarHub
Overview: To promote the cost-structure of a new StarHub Mobile VAS.
Solution: Provision internet-savvy ripplevoxers to trial the service and recommend to their friends.
Results: Hundreds applied to trial Shozu and dozens were provisioned.

Samsung YP-T10 MP3
Overview: Promote Samsung’s new wireless MP3 player with a trackable word-of-mouth campaign.
Solution: Seed ripplevoxers with the product, give them specific tasks during the trial and track conversations, recommendations and sales.
Results: 50 MP3 players were claimed in 2 hours and ripplevoxers generated a multitude of conversations about the product.

Music Anywhere by StarHub
Overview: To create word-of-mouth about the product before the ATL launch.
Solution: Recruit for Music Anywhere Champions to attend events and talk about the service.
Results: Hundreds applied and a Champions team was set up, attending Lime Sonic Bang and Nebo Carnival.

Near Field Communication by StarHub & EZ Link
Overview: To seed 600 people with the new technology to trial.
Solution: Use ripplevox as a pre-built platform to collect data and choose people.
Results: Thousands applied and the 600 trialists were chosen quickly and easily.

Quiksilver Faux Pro
Overview: To raise awareness of Quiksilver and Roxy as apparel brands.
Solution: Recruit influential ripplevoxers to take part in a ‘fake’ surf contest.
Results: Dozens of ripplevoxers competed and one was selected to travel to Oz, filming a video clip as well as writing about the experience.

Roxy Jam
Overview: Recruit a community of Roxy advocates and raise awareness of a particular Roxy store.
Solution: Do a recruitment exercise at ZoukOut with an incentive of Roxy gear for an incentive.
Results: Dozens of applied to be one of 10 girls to buy $1000 worth of gear at the Roxy store for $100.

Hoobastank
Overview: StarHub wanted a youth engagement activity in conjunction with their sponsorship.
Solution: Host an online voting contest on ripplevox to find an opening band for the show.
Results: 70 bands and 4000 votes led to The Sexies opening for Hoobastank at Fort Canning.

Sony Ericsson K610im
Overview: Sony wanted to get direct feedback from consumers on their product.
Solution: Recruit phone advocates for a product trial, and assign them tasks.
Results: Ripplevoxers started a word of mouth campaign about the K610im and gave feedback to the product manager.

MTV Pop Inc.
Overview: To engage viewers with MTV as a brand in an exclusive way.
Solution: Use ripplevoxers as ‘citizen reporters’ to VJ on MTV’s Pop Inc show.
Results: 28 different ripplevoxers acted as a VJ and reported back to their peers via MTV.

Singapore Idol
Overview: Singapore Idol was hot and they needed local youth to interview the finalists.
Solution: Ripplevoxers would play journalist and interview all 12 Singapore Idol finalists.
Results: Dozens of ripplevoxers applied to be reporters and several were selected get the story from behind the scenes at MediaCorp.

Open Your Heart - Health Promotion Board 
Overview: The campaign is targeting youth and seeks to increase the level of understanding and compassion towards HIV/AIDS sufferers in Singapore
Solution: A photography exhibition at Orchard Cineleisure plus the screening of a 20-minute locally filmed love-story
Results: Dozens of ripplevoxers applied to volunteers and hundreds of online photo submission for the photo contest.

Topshop & Topman
Overview: Topshop, Topman and ripplevox joined to make a fashion statement with a private preview of the Spring Collection 2008. Ripplevox Fashionistas were seen at the hippest, hottest Fashion Party of the season – talking togs over wine and refreshments and soaking in the fashion-forward fun.

Shootit!
Overview: Consumer-Generated Media Campaign based around StarHub’s ‘I am a Hub’ brand campaign.
Solution: Invites budding directors to re-interpret StarHub’s brand campaign by making their own video
Results: Six were voted and short-listed by their peers before reviewing by professional judges.

AGVA Style Council
Overview: Targeted at young adults to establish Agva as the premier manufacturer and supplier of ‘au courant’ laptop bags
Solution: ripplevoxers will be  offered the opportunity to ‘road test’ Agva’s laptop bags, provide insights to the brand and to bring the bags to market. 

Madonna's 'Hard Candy' by StarHub
Overview: To promote the cost-structure of a new StarHub Mobile VAS.
Solution: 5 ripplevoxers were given exclusive VIP treatment which involved attending the pre-launch party at Ritz Carlton and heading off to Zouk in a limo in true celebrity style.