Trial the Comes With Music Nokia 5800 XpressMusic & Nokia N85!
Overview: To seed 20 of the new Nokia 5800 XpressMusic & Nokia N85 handsets. This was to promote the Nokia Comes With Music program global launch as well as StarHub’s MaxMobile Data VAS
Solution: Facebook/Blog competition where RippleVoxers had to update their status or create a blog entry to participate in the activation, once seeded participants reviewed the handset, Come with Music platform and the StarHub data plan. At the end of the trial period participants were offered the handset for themselves and their friends at a reduced rate.
Results: With the program almost completed results will be posted shortly. 

Anime Festival Asia 2008
Overview: The festival is one of Asia’s largest Anime showcases outside of Japan featuring an extensive array of related content complete with merchandise and live acts straight from Japan. AFA08 asked Vocanic to increase the pre event awareness and track post event feedback.
Results: RippleVoxers who opted to take part in the assignment were given free tickets to the event and asked to take a post event survey. The post-event survey gave gave significant insights into the Singapore anime community and their thoughts on the event. Over 900 participants took part in the survey.  

Naomi @ Liang Court
Overview: To create publicity and draw crowds to the newly refurbished Liang Court
Solution: Created Naomi LC, a character ambassador for Liang Court. Via facebook and RippleVox, she made numerous friends through which Liang Court offers and special discounts were seeded to. Results: Increased awareness of the new Liang Court. Increased traffic to Liang Court.

Madonna's 'Hard Candy' by StarHub
Overview: To promote the cost-structure of a new StarHub Mobile VAS.
Solution: 5 RippleVoxers were given exclusive VIP treatment which involved attending the pre-launch party at Ritz Carlton and heading off to Zouk in a limo in true celebrity style.

AGVA Style Council
Overview: Targeted at young adults to establish Agva as the premier manufacturer and supplier of ‘au courant’ laptop bags
Solution: RippleVoxers will be offered the opportunity to ‘road test’ Agva’s laptop bags, provide insights to the brand and to bring the bags to market. 

Topshop & Topman
Overview: Topshop, Topman and RippleVox joined to make a fashion statement with a private preview of the Spring Collection 2008. RippleVox Fashionistas were seen at the hippest, hottest Fashion Party of the season – talking togs over wine and refreshments and soaking in the fashion-forward fun.

Open Your Heart - Health Promotion Board 
Overview: The campaign is targeting youth and seeks to increase the level of understanding and compassion towards HIV/AIDS sufferers in Singapore
Solution: A photography exhibition at Orchard Cineleisure plus the screening of a 20-minute locally filmed love-story
Results: Dozens of RippleVoxers applied to volunteers and hundreds of online photo submission for the photo contest.

Samsung YP-T10 MP3
Overview: Promote Samsung’s new wireless MP3 player with a trackable word-of-mouth campaign.
Solution: Seed RippleVoxers with the product, give them specific tasks during the trial and track conversations, recommendations and sales.
Results: 50 MP3 players were claimed in 2 hours and RippleVoxers generated a multitude of conversations about the product.

MaxMobile by StarHub
Overview: To demonstrate the capabilities of StarHub’s 3.5g mobile internet data card.
Solution: Ten RippleVoxers were provisioned with the product and given tasks to complete.
Results: RippleVoxers gave StarHub feedback about the product and were offered discounts on subscriptions, as well as vouchers for their friends.

Shootit!
Overview: Consumer-Generated Media Campaign based around StarHub’s ‘I am a Hub’ brand campaign.
Solution: Invites budding directors to re-interpret StarHub’s brand campaign by making their own video
Results: Six were voted and short-listed by their peers before reviewing by professional judges.